OUR BIG CRAZY TEAM
WILLIAM KNOWLES MOFFORD
Managing Director
William Knowles-Mofford started life as a London nightlife innovator, venue owner, and passionate advocate for the nightclub and bar industry.
Owning and operating several Shoreditch nightlife venues over the last 14 years, he has been at the forefront of London's ever-evolving nightlife scene.
A pivotal moment in his career came when he took on the challenge of transforming the iconic Cargo nightclub after its closure. He successfully reimagined the space into a thriving events venue, specialising in brand activations, product launches, and unforgettable brand experiences.
William pioneered bringing cocktails into the retail world. He launched the first cocktail bars inside Ted Baker stores and and grooming rooms as well as many other brands.
he’s led numerous guerrilla marketing campaigns across London, from pop-up beach clubs to large-scale music events, cementing his reputation as a master of experiential marketing and unique, boundary-pushing events.
Tamara komljen
Event Sales and Communications Director
Tamara’s career journey—rooted in degree in Political Communication and PR and enriched by hands-on roles across music festivals, hospitality, journalism, and marketing—has cultivated a distinctive ability to connect with diverse audiences, create memorable experiences, and lead innovative campaigns.
Her storytelling skills were sharpened through her experience in journalism, where she highlighted emerging artists and industry trends, while her leadership as Head of Events and Marketing for a leading entertainment brand saw her deliver large-scale events, drive revenue growth, and execute impactful campaigns. With a knack for multitasking and a dynamic approach to every project, Tamara brings a bold and innovative edge to events, brand activation, and experiential marketing.
Nebil Avas
Creative Director
With a BA Hons in Product Design (2008) and 17 years of industry experience, Nebil Avas is the creative driving force behind Big Crazy Academy. His multifaceted expertise spans branding, event design, interior design, product design, print, photography, videography, concept development, content creation, and social media management, making him a true creative powerhouse.
Nebil has collaborated with globally recognized brands, including Virgin, Ted Baker Grooming Rooms, and Philippe Starck, honing his craft and shaping his distinctive creative voice. As the founder of Avas Agency, a boutique creative studio specialising in content creation and design for hospitality brands across the UK, he has cemented his reputation as a visionary thinker and industry innovator.
At Big Crazy Academy, Nebil leads creative and production services with an out-of-the-box approach, pushing boundaries to deliver impactful and unforgettable experiences. His dedication to innovation and excellence is a cornerstone of the agency's success, making him an integral part of the team.
As a proud co-founder of Big Crazy Academy, Nebil’s passion for bold ideas and creative storytelling continues to shape the agency's legacy.
CHARLES ESTUYA
Events producer & Creative Curator
Charles Estuya is an events producer and space manager who knows how to turn conceptual ideas into unforgettable experiences. Whether it’s crafting standout brand pop-ups, producing live music events that hit all the right notes, or curating performances and exhibits that leave audiences inspired - it’s all in a day’s work.
As a cultural programmer, Charles is deeply connected to the Artistic community across London, Europe and Asia. His work bridges creativity, culture, and collaboration, with a keen eye on bringing fresh perspectives and bold ideas to every project.
Charles is passionate about pushing the boundaries of event production by integrating cutting-edge technology like AR, and VR to create innovative, immersive experiences. Known for his sharp creativity, forward-thinking mindset, and relentless commitment to excellence, Charles creates spaces where brands can thrive, audiences connect, and ideas come to life.